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Emarsys, an SAP Company, Partners with Clearwater to Ensure Practices Meet Healthcare Industry Cybersecurity and HIPAA Compliance Requirements

Leading Provider of Personalization Software Becomes One of the Latest Subscribers to Clearwater’s ClearAdvantage Program

INDIANAPOLIS, IN, AND NASHVILLE, TN (August 23, 2022) – Emarsys, an SAP (NYSE: SAP) company, and Clearwater, the leading provider of Enterprise Cyber Risk Management and HIPAA Compliance solutions for the healthcare industry, announced today that Emarsys has become one of the latest subscribers to ClearAdvantage®. Clearwater’s multi-year managed services program provides customers with the benefits of an integrated and efficiently executed, best-in-class cybersecurity and HIPAA compliance program at 25%-50% of cost of traditional approaches.

Recently named a leader for the fourth time in the 2022 Gartner® Magic Quadrant™ for Personalization Engines, the Emarsys customer engagement solution empowers marketers to deliver personalized experiences across multiple channels and drive business outcomes. As the company works to grow its customer base in the U.S. healthcare market, Emarsys recognizes the strategic importance of having a best-in-class cybersecurity and HIPAA compliance program.

“Healthcare is an especially important area for sensitive, articulate personalization, and an industry where discretion is entirely non-negotiable,” said Joanna Milliken, CEO, Emarsys. “Partnership with Clearwater is the latest step towards the highest security, privacy, and compliance standards possible, with Emarsys committed to exceeding expectations for all customers.”

By partnering with Clearwater, which was rated both the top Security Advisors & Consultants and top Compliance & Risk Management solution in Black Book Market Research’s latest survey of healthcare provider IT and security professionals, Emarsys is gaining access to the broad and deep expertise of Clearwater’s full consulting team, orchestrated by a dedicated program leader who will take responsibility for developing a strategic roadmap and tactical workplans that align with the company’s needs and objectives. Emarsys’ ClearAdvantage subscription also includes ongoing use of Clearwater’s IRM|Pro® software platform, which was purpose-built to help customers manage cyber risk and compliance with HIPAA Security, Privacy, and Breach Notification Rules.

The end result is a program built on recognized industry standards that addresses a range of key concerns from cybersecurity governance and incident response to OCR-Quality® Risk Analysis and Risk Management.

“We are proud to add yet another technology leader to our roster of ClearAdvantage subscribers,” says Clearwater CEO Steve Cagle. “Technology companies working in healthcare are recognizing the tremendous value of partnering with Clearwater to design, implement, and operate a program that is reasonable and appropriate for their organization, aligned with their strategic business objectives, and far less expensive than if they built it themselves or attempted to acquire the same capabilities through different point solution providers.”

About Emarsys
Emarsys, an SAP company, is the omnichannel customer engagement solution that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drives business outcomes. We partner with more than 1,500 companies from global enterprises to fast-moving mid-market brands across industries.

Emarsys is purpose-built to give more power to marketers so they can:

  • Accelerate time to value by quickly onboarding data and channels to deploy cross-channel campaigns
  • Deliver real-time, 1:1 personalization that builds trusted, loyal and lasting customer relationships with every interaction
  • Succeed with proven guidance to make smart, quick decisions with data-driven insights and analytics
  • Produce measurable results that drive predictable and profitable growth throughout the customer lifecycle

To learn more, please visit

About Clearwater

Clearwater is the leading provider of cybersecurity, risk management, and HIPAA compliance software, consulting, and managed services for the healthcare industry. Our solutions enable organizations to avoid preventable breaches, protect patients and their data, meet regulatory requirements, and optimize cybersecurity investments. More than 400 healthcare organizations, including 70 of the nation’s largest health systems and a large universe of physician groups and digital health companies, trust Clearwater to meet their cybersecurity and compliance needs. For more information about Clearwater, please visit


By |August 23rd, 2022|Press|

About the Author:

John Howlett joined Clearwater as Senior Vice President and Chief Marketing Officer in April 2019. He leads the company’s brand development and demand generation efforts, including digital platforms, media and analyst relations, industry events and sponsorships, and customer engagement programs. Over the course of his nearly 25-year career in B2B marketing and communications, Mr. Howlett has developed a strong track record of helping enterprise software and service providers elevate their market profile and achieve rapid growth. Prior to joining Clearwater, he served as Vice President of Marketing for Kaufman Hall, a provider of performance management solutions to hospitals and health systems that grew revenue by more than 400 percent during his tenure. As Director of Marketing Strategy for Aon’s Risk Solutions business unit, Mr. Howlett worked with practice groups and field marketing teams to develop and execute campaigns that helped drive record organic growth for the insurance broker and risk consultant. He began his career as a public relations consultant advising best-of-breed technology providers on communications strategies to build awareness and connect with partners and prospects. Mr. Howlett earned a bachelor’s degree in Journalism and English from Indiana University and a Master of Business Administration with concentration in Marketing from DePaul University.
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